Old world
TV built awareness. Stores made the sale.
- Kids watched TV
- TV advertising built awareness
- Awareness drove sales in stores
AI-native service company
We power brands with AI tools that help them sell more.
Crater Studios is an AI-native service company, created by ex-YouTube employees. We connect attention on YouTube, TikTok and Instagram to sales in retail and on Amazon.
- Created by ex-YouTube employees
- Proprietary AI platform plus expert service
- Built for toy, kids & family and consumer brands
Trusted by leading toy brands
We work with leading toy brands, including toy lines with $100M+ in annual sales.
Overview
Watch the 2-minute overview
The market shift, our two services, the results and how to start, in under two minutes.
The shift
The TV-to-shelf cycle is breaking. Crater rebuilds it.
New world
Kids watch YouTube and TikTok. More toys sell online.
- Attention is spread across social platforms
- Sales are spread across retail, e-commerce and Amazon
- The link between awareness and sales is no longer visible
Services
Two AI-native services. One objective: sales.
Crater Video builds awareness. Crater Intelligence connects that awareness to sales and tells you what to do next.
01
Crater Video
Maximize social awareness.
Your brand’s own videos, plus AI-native content we produce, designed to win on social, across YouTube, TikTok and Instagram.
- Always on-brand
- Always compliant
- YouTube, TikTok and Instagram
02
Crater Intelligence
AI insights, turned into action.
Our AI insights service connects your data, processes it and delivers AI insights turned into action items. A proprietary platform, run with our experts.
- Organic and paid views
- TV and streaming
- Amazon and retail sales
AI-native content, produced by Crater
Selected examples of the formats we produce.
Crater Intelligence
A proprietary AI platform, plus the experts to act on it.
Crater Intelligence brings your attention and sales data into one view. Our AI processes it. Our team turns the insights into action items your marketing, media and sales teams can run.
- Connect. Organic views, paid views, TV and streaming, Amazon and retail sales.
- Process. Our AI processes the data and links attention to sales.
- Act. AI insights delivered as prioritised action items.
Illustrative interface with demo data.
Approach
The Crater Demand Engine
A four-step method that runs as a continuous cycle. From attention to sales, and back again.
- 01
Create
Crater Video produces and publishes content designed to win on social.
Crater Video - 02
Connect
Crater Intelligence connects views, media and sales data across channels.
Crater Intelligence - 03
Decide
AI insights become prioritised action items for your teams.
Crater Intelligence - 04
Grow
Awareness converts into sales. The results inform the next cycle.
Both services
Industries
Built in toys. Designed for brands that sell through attention.
Core
Toys & games
Our core market. We connect social awareness of toy lines to retail and Amazon sales.
Expanding
Kids & family entertainment / IP owners
Studios and rights owners growing characters and franchises on YouTube, TikTok and Instagram, and turning that reach into product and licensing value.
Expanding
Consumer brands
Brands that build attention on social and sell through retail and Amazon.
Results
Measured in sales, not only in views.
+23%
increase in global sales thanks to Crater Intelligence for a leading toy maker
84.5M to 161.8M
A globally recognised toy line grew from 84.5M to 161.8M annual YouTube views.
$100M+
We work with leading toy brands, including toy lines with $100M+ in annual sales.
ex-YouTube
Crater was created by ex-YouTube employees. Its founders are two former YouTube executives with more than 10 years of experience at the platform.
See what the Crater Demand Engine could do with your data.
Book a 30-minute callEngagement model
Start with a pilot. Scale with confidence.
Step 1 · 6–8 weeks
Crater Intelligence pilot
- Goals agreed upfront
- Your data connected, AI insights turned into action items
- If it doesn’t move awareness and sales, you don’t pay
Step 2 · Ongoing
Retainer
- Crater Video and Crater Intelligence together
- The full Crater Demand Engine, every cycle
- Run with your marketing and sales teams
Step 3 · Scale
Enterprise partnership
- Multi-market
- Multi-brand
- One view of attention and sales across the portfolio
Brand safety & compliance
Built for brands that market to families.
Kids’ advertising standards
Content is built for kids’ advertising standards and for each brand’s own guidelines.
Platform policies
Content and channel work are built for the policies of YouTube, TikTok and Instagram.
Data protection
Client data is handled under GDPR principles.
About us
Management team
Crater Studios was founded by two former YouTube executives with more than 10 years of experience at the platform.
Alex San Agustín
Co-founder
Former YouTube Technology Manager of Family Content in EMEA. Former General Manager of Prime Video Channels in Spain at Amazon. Expert in Google, YouTube and SVOD platforms.
Elías Moreno
Co-founder
Former Head of Family Content in Southern Europe at YouTube. Former McKinsey consultant. Expert in YouTube, Google and TikTok.
Sol
Director of Operations
Several years of experience at a multinational toy company and in producing animation content for children.
Insights
The TV-to-shelf cycle is breaking
A Crater report on how attention and sales have moved, and what toy and kids brands can do about it.
Contact
Turn attention into sales.
In 30 minutes, we review your channels and data and set out what a pilot would measure.